Memorial Day Weekend Dealership Strategies

Winning Memorial Day Weekend | Auto Dealership Strategies that Work!

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Jameson Frere

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Memorial Day weekend looks different this year for reasons we don’t need to discuss…

Here are three big ways you and your dealership can make the most of it.

Be Easy To Work With

Make sure your dealership’s hours and appointment status are up-to-date. Memorial Day is a crucial weekend for dealerships across the country to begin with. Now even more so as things begin to open in one fashion or another.

Make it as easy as possible to be as accessible (as your state allows) to the customer. 

Be Safe

As people begin to make their way back into the real world, make them feel as comfortable as possible.

Make sure vehicles are wiped down inside and out. Keep cleanliness top of mind by having sanitizer, gloves, and masks visible and available if possible. 

Be Chosen

No one knows your vehicles better than you, so show it! Make sure your sales team is ready to go, is knowledgeable about the inventory and ready to help people. Remember, people chose to stop by your dealership this weekend, make it a worthwhile stop for everyone! 

Happy Memorial Day from your team at AutoSweet, thank you to all who have served. We hope your dealership makes it a great and memorable one!