Performance Max from Google is a new ad format that will allow your dealership to advertise your brand and your inventory in some of the places that matter most online. Performance Max campaigns combine the best of Google, including Google Search, Google Shopping, Google Maps, YouTube, and Gmail, just to name a few.
Performance Max campaigns also give you the option to advertise in search results on sites that partner with Google, think of a site like Ask.com. They’re also attaching it to websites that display visual banners or video-style ads. This includes websites like ESPN, Fox News, CNN, and even Weather.com.
Getting the most out of Performance Max Ads
Google’s Performance Max campaigns work well when you have specific goals in mind like lead generation or phone call leads (what makes everything better and even more measurable when you have things like conversion tracking setup on your website).
Some of the Dynamic Search ads in these campaigns have options to exclude certain pages on your website or exclude your ads from showing on certain sites altogether. It’s important to keep in mind though, they tend to perform best when you are open to using all of Google’s advertising channels by not limiting your audience too much (Google is even recommending that you expand your targeted audience beyond where your dealership is located).
Assets are things like an image or logo, prices, promotions, or your dealership location, tied to your Google Business Profile. Google requires a minimum of five images for these ads to run.
The focus of every Performance Max ad will be your photo, image, or video assets. For this reason, AutoSweet recommends having a good and plentiful library of content for optimum performance.
To learn more about Google Performance Max Advertising campaigns and how they can benefit your business, contact a Digital Marketing Consultant with AutoSweet today!
