How Many Adults, In What Income Bracket, Are Using What Platform, How Many Times Per Day?
Listen To Our Own Clark Cogan To Get The Inside Scoop.
If It Sounds Confusing…It Is!
In the past three years, Facebook has been continuously putting more focus on supporting the automotive industry through its ad platform.
This has really taken the main stage through 2020 and has been massively successful in producing traffic, leads, and sales for auto dealers.
From a data-driven perspective, it is unmatched in the digital arena as efficient use of marketing budgets to reach in-market shoppers.
As we prepare to head into 2021, there is some very important information to take into consideration when planning your marketing budget. This is even more true when it comes to doing more with Facebook.
- Pew research from last year shows us that Facebook and Instagram boast a combined market share of roughly 70 to 80% of US adults using one or both of these social media apps.
- 3 out of 4 Facebook and Instagram users are visiting the app every single day!
- When looking at demographics, the 50-64 and 64+ age groups are among the fastest-growing on Facebook since 2018.
There’s much more to talk about with Facebook, Instagram, and cutting-edge social advertising practices for 2021.
To learn how your dealership can take simple steps yourself or dive into more complex Facebook strategies, like reaching an audience you haven’t yet on Facebook, call 614-908-2818 or email [email protected]
