So you’re running Facebook ads, but the leads you’re getting aren’t great? Maybe they don’t respond, aren’t serious buyers, or aren’t even qualified. So what’s going wrong? The problem might not be Facebook—it could be your ads.
To drive higher-quality traffic and get better leads, you need to make two critical changes to your Facebook advertising strategy:
1. Use Carousel Ads to Maximize Engagement
The first big mistake is to only show one vehicle at a time in an ad. Often interested buyers inquire about that vehicle, only to find it’s already sold. That’s a dead-end lead and a bad customer experience.
Plus, it’s a waste of your time – it can take an hour to create an ad and post it, not to mention the time it takes to change out ads with fresh inventory.
Why show one vehicle when you can show a whole carousel of available inventory with Facebook’s dynamic ad format?
Carousel ads let you showcase multiple vehicles at a time, increasing engagement and relevance. Instead of a static image, potential buyers can scroll through various models, trims, and price points—helping them find what fits their needs faster.
Why Carousel Ads Work:
- More Inventory, More Options – Buyers can browse multiple vehicles at once, increasing the chances of finding something they like.
- Higher Engagement – Interactive ads naturally encourage users to explore, leading to better ad performance.
- Better Algorithm Performance – Facebook’s machine learning optimizes your ads based on user interactions, helping them reach more interested shoppers.
2. Show Dynamic Pricing with a Graphic Overlay
One of the biggest mistakes dealerships make? Not including price in their ads.
If there’s no price, shoppers have no idea if the vehicle fits their budget. They click the “learn more” button to inquire about the price, but then find out it’s too expensive. Well, you’ve got a lead, but not a good one.
Imagine they click to learn more about a vehicle that’s not even available. Now you have a low-quality lead and a frustrated shopper.
That’s also a waste of time if you’ve manually uploaded that ad, which ultimately delivered nothing.
Showcasing dynamic pricing on your Facebook ads is the solution.
Why Dynamic Pricing Matters:
- It Builds Trust – Shoppers expect transparency. Showing real-time pricing prevents them from clicking away to search elsewhere.
- It’s Always Up-to-Date – AutoSweet’s overlay pulls pricing directly from your inventory feed, so it’s always current—even when prices change.
- It Saves You Time – Without a dynamic ad, you’d have to manually update your inventory, change prices, and swap out images—constantly. That’s inefficient and unnecessary. Let us do it for you.
- It Drives Higher-Quality Leads – When buyers see an accurate price upfront, you filter out unqualified leads and attract serious shoppers ready to buy.
Bottom line: You’ve got to include the price in your ads, and that price needs to be dynamic.
That doesn’t happen automatically in Facebook ads. Only AutoSweet provides a pricing overlay graphic with dynamic pricing, which pulls directly from your inventory feed. So prices are always accurate, and you’re only showcasing the inventory you have available.
The AutoSweet Advantage
AutoSweet gives you a competitive edge with:
- On-Facebook Destination Ads – Advertise directly inside Facebook Marketplace, target competitors’ listings, and retarget high-intent shoppers.
- Data-Driven Targeting – We leverage 94 different data points to ensure ads reach the right shoppers, using Facebook’s machine learning to capture in-market buyers.
- Custom Lookalike Audiences – We use your first-party DMS data to create high-converting audiences, including past buyers who match your best customers.
- Cross-Platform Retargeting – Stay top-of-mind by following potential buyers across Facebook, Instagram, and their devices with dynamic, VIN-specific ads.
- Measurable ROI – Unlike other solutions, we don’t just track clicks—we measure actual offline sales, repair orders, and revenue impact from your ads.
Ready to Fix Your Facebook Leads?
Want to learn more about how to win on the world’s largest social media site? Download our free guide: The Top 10 Facebook Ad Campaigns for Car Dealers.
