With the rise of social media and online review sites like Google and Yelp, customers have more power than ever to influence the success of your business.
But who has time to monitor multiple review sites and reply to all that feedback? Auto dealers should be following leads and driving sales instead.
That’s why it’s far more efficient to centralize your reputation management work.
Centralizing your reviews with one tool will help you:
- Respond to reviews faster
- Automatically generate positive reviews
- Get valuable insights on reviewers’ overall sentiment toward your dealership
Several tools are available to centralize your reputation management work. Of course, our favorite is AutoSweet’s Reputation Management tool which we designed specifically for dealerships.
Keep reading to discover how reputation management tools can automate review responses, generate positive reviews, intercept negative ones, and improve your dealership’s local search ranking – all on autopilot.
Simplify Your Life: One Platform for Review Management
Oh, the hassle of checking five websites to see who has left a review about their experience with you. Who has time for that?
It’s inefficient and as a result, you’ll probably manage your feedback poorly, damaging your reputation and possibly missing future sales because of it.
A single interface allows you to respond to your dealership’s reviews in one place. This convenience makes it easy to respond to feedback promptly and professionally while strengthening your dealership’s brand.
Get More Positive Reviews
Positive reviews on your website are a signal to potential buyers that you’re worth doing business with. But positive reviews don’t always happen on their own. You need to ask for them.
- As many as 70% of customers will leave a review if you ask them to.
- You should also have a system in place to proactively request reviews from your sales and service customers.
This can increase the number of positive reviews you get, and offset any negative experiences by managing them before they hit the Web.
Automate Review Requests
Using a tool for reputation management also lets you put your reviews on autopilot. It’s time-consuming and can be difficult for your team to remember to email a customer the day after they drive off the lot.
Plus, every review increases your likelihood of being found by potential customers online. As the world’s top search engine, Google is fed by listings and reviews.
Everything people say about you online drives this engine. The more positive reviews you have online, the more you may move up in internet search listings.
Stay Ahead of Your Reputation: Get Notified of New Reviews in Real-time!
Consolidation tools also give you real-time notifications of new reviews from all the major review sites. This allows you to stay on top of your online reputation and respond to reviews promptly.
Replying to reviews quickly is critical because it builds trust with potential customers.
Negative reviews are especially important to tackle quickly. When a negative review pops up, try using these tips:
- Respond to the negative review as quickly as possible.
- Thank the customer for their time and/or purchase.
- Apologize. This doesn’t mean you have to admit wrongdoing, but you can still say that you’re sorry the customer didn’t enjoy their experience with you.
- Empathize by letting them know you take their review seriously and will look into any issues that they bring up.
- If you know who the person is and have their contact information, reach out to them offline and see if you can do anything (within reason) to make their experience better.
Find more tips on handling negative dealership reviews, including a sample response here.
Make it Easy, Let AutoSweet Help
If you’re tired of managing your reputation manually, AutoSweet can help. Let us reply to your reviews for you!
AutoSweet Reputation Management is an essential tool for any business that wants to manage its online reputation and improve its local SEO. You can protect your brand online, build customer trust, and ultimately drive more sales.
Contact us today to receive an instant audit of your reputation and learn more about how we can help your business succeed.
