What are Lead Form Extensions on Google and How Will they Impact Dealerships

What Are Lead Form Extensions On Google And How Do They Work?

Picture of Jameson Frere

Jameson Frere

0

Taking a note from Facebook, Google has begun testing Lead Form Extensions on their search ads.

When consumers are signed into their Google account and tap a CTA on the search ad a business is running with Google Ads, they’ll reach a lead form with their contact information already auto-populated.

Google automatically pulls this contact information from the user’s Google account. This includes basic info like name, phone number, email address, and zip code.

1

What does this mean for you and your dealership?

There are a multitude of problems these ad extensions can help solve but I want to take a specific look at two of them:

  • Quality: Let’s face it, information can get lost in translation.

    Having pre-populated information directly from the shopper’s Google account for your sales staff or BDC lowers the risk of misspelled names or wrong phone digits entered into your CRM.
  • Quantity: Ease-of-use for the shopper means more leads, especially from mobile with easy-to-use CTAs like ‘Apply Now’ or ‘Get Offer.’

    It is difficult for users to fill out forms on a phone. Facebook recognized this several years ago when they started Lead Ads. Because of this difficulty, Google Lead Forms Extensions are a win for both the consumer and the dealership running these ad extensions on Google.

The bottom line here is, if your dealership is not taking advantage of Google Lead Form Extensions, you should be.

When we look at quality and quantity, expect more of both from these ad extensions. Automotive digital can be challenging but it doesn’t have to be.

If you need help running these types of campaigns or other forms of online advertising in the ever-changing digital landscape, contact an expert like the ones we have here at AutoSweet.

Related Blog Posts

Google Changes Course on Cookie Phase-Out

Google has announced that it has changed its plan to phase-out third-party cookies again. The company had previously announced it would delay the phase-out until at least 2025 but has now backed down from their pledge to phase cookies out of its Chrome browser altogether.

Read More »

To help prepare dealerships to take advantage of all that GA4 has to offer, let’s take a deeper dive into some of the best reasons why migrating to the updated platform is essential to both understanding your customer’s needs and ensuring your business’s growth.

Read More »

Effective event tracking in GA4 can significantly enhance your understanding of consumer interactions on your dealership’s website.

Read More »

Discover 13 ways you can ensure your business is optimize for local SEO on Google by optimizing your Google Business Profile!

Read More »